| PRESS RELEASE 24 HOUR NINTENDO STYLE MEMORY TRAINER GETS UNPRECEDENTED RESULTS ! |
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| Written by Admin |
| Sunday, 21 September 2008 15:16 |
24 HOUR NINTENDO STYLE MEMORY TRAINER GETS UNPRECEDENTED RESULTS !August 08, 2008 - Press Dispensary - A small Warwickshire-based company has taken a big step towards unlocking the neural workings of the world’s greatest scientist, and is turning its findings into an e-learning experience. Combining evidence of how Albert Einstein encoded, stored and retrieved information with Nintendo DS 'brain trainer' style software, the cognitive psychology experts at Electronic Labs have developed ‘The Einstein Gene’ ( http://www.theeinsteingene.com ) - a 24-hour programme to boost students’ brainpower. ‘The Einstein Gene’ is an online brain workout designed to improve memory recall and improve the ability to concentrate over extended periods, by changing the way people approach problem solving, understanding and learning. The developers claim up to a 35 FOLD increase in retention, and improved performance in exams and training, without the need for cramming or mind-numbing repetition - this is good news for students of all ages. Einstein may have unraveled the mysteries of the atom, but he was not a traditional academic, and exhibited traits now associated with autism and dyslexia. One of his teachers famously told the boy who was to become a Nobel prize-winner that he would never amount to anything. But his ‘visual thinking’ style enabled him to become science's biggest star. The programme draws on research from German psychologist, Hermann Ebbinghaus, who pioneered an experimental study of memory, introducing the concept of the learning curve. S Thompson, ‘The Einstein Gene’ course developer, explains: “If you tend to forget everything the day after training or an exam, you're in good company. Research into our collective learning curves indicates that most people forget up to 80% of detailed information within 24 hours, because we are taught to retain information verbally.” Drawing on a decade of research and development, Electronic Labs has unraveled the clues to Einstein’s genius to create an e-course based on visual - rather than verbal – learning. The ‘simple savant’ programme teaches users how to redraw their learning curve and apply a visual-thinking style to turn abstract language into concrete concepts. The rich interactive content is converted to mp3 streamed audio and compressed into a 24-hour format. Thompson continues: "As a disorganized lateral thinker myself, I’ve always avoided public presentations , long courses and textbooks. The Einstein Gene method means that instead of working around a weakness I now draw on my strengths. It may not be overstating our case to suggest that this simple but powerful programme explains away the Einstein riddle and could be the spring board which unlocks the potential of millions of unwitting budding Einstein’s everywhere." - Ends - Notes ‘The Einstein Gene’ was developed by Electronic Labs, based in Warwickshire, payment is handled by the trusted paypal partner of ebay . |
| Last Updated ( Thursday, 02 October 2008 18:01 ) |